The E-commerce site that I chose to evaluate is actually the company that I work for. www.fanpagesforrealestate.com.
As a company we actually sell social media services to other companies as well as coaching to help them maximize their results. Social media is a huge part of our business and we have a Facebook fan page, Twitter, LinkedIn, You Tube, and a blog. On top of that, they are members of BNI networks, Active Rain, and several real estate groups that they regularly participate in. We have a graphic/web designer on board who works on our SEO presence. Currently, we also have partnerships with some mortgage companies and real estate education places to help facilitate word of mouth and to be included in their events. I am the one and only Social Media Consultant and therefore most of my job revolves around customer relationship management. The only things I see that we are not (yet anyway) participating in are the contextual advertising and affiliate marketing.
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